PublishedWiley & Sons, February 2013 |
ISBN9781118496404 |
FormatHardcover, 208 pages |
Dimensions23.2cm × 16.2cm × 2.3cm |
Philip and Milton Kotler show you how to survive rough economic waters by presenting eight effective ways to grow in even the slowest economy. These include: how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.
