PublishedWiley, November 2014 |
ISBN9781118985533 |
FormatSoftcover, 432 pages |
Dimensions23.3cm × 19.1cm × 2.1cm |
The fast and easy way to get the most of out social media
marketing
Sharing the wisdom of social media voices Shiv Singh and
Stephanie Diamond on the latest approaches to social media
marketing, Social Media Marketing For Dummies presents the
essence of planning, launching, managing, and assessing a social
media marketing campaign. In an easy-to-read style that is perfect
for time-pressed marketers, this essential guide covers all the
newest and time-tested trends in social media, including reaching
your audience via mainstream platforms; getting social with
existing web properties like a company site, blog, mobile tools,
and advertising; making the most of Facebook, Twitter, Google+,
LinkedIn, and others; launching a campaign and developing a voice;
reaching your audience on key and niche platforms, and embracing
influencers; and much more.
Social media marketing is a highly-effective way to make a big
bang without spending big bucks?and it's an easy, way to
enlarge your audience, reach your customers, and build your
business. With the indispensable tools in this new edition of
Social Media Marketing For Dummies, you'll find everything
you need to make the most of low-cost, timely online marketing
strategies that resonate with consumers and make your brand and
business viable in a saturated market.
Gives you an overview of your social media marketing
choices
Covers giving social license to employees and metrics
Provides the latest trends in social media marketing
Includes tips on creating a social media marketing campaign,
avoiding common mistakes, and key resources
If you're a busy marketer, small business owner, or entrepreneur
looking to reach new markets with social media marketing
initiatives, this hands-on, friendly guide has you covered.
