Cover art for How to Measure Digital Marketing
Published
Palgrave, January 2014
ISBN
9781137340689
Format
Hardcover, 271 pages
Dimensions
22.9cm × 15.2cm × 2.3cm

How to Measure Digital Marketing Metrics for Assessing Impact and Designing Success

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Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

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