Cover art for Webs of Influence
Published
Pearson Education, February 2017
ISBN
9781292134604
Format
Softcover, 256 pages
Dimensions
23.5cm × 15.5cm × 1cm

Webs of Influence The Psychology Of Online Persuasion by

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With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.

In this edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.

This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

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