PublishedLittle, Brown & Co., August 2011 |
ISBN9781408702437 |
FormatSoftcover, 256 pages |
Dimensions23.5cm × 15.2cm × 1.7cm |
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail. Instead, find a Niche and reap the rewards. The niche has evolved to become the place where innovation flourishes and sales take off. This book examines the growing proportion of economic, political and cultural activity aimed not at the mainstream audience but at tightly defined but globally scattered niches, bound together by the power of the net.
