PublishedPortfolio, August 2013 |
ISBN9781591845775 |
FormatHardcover, 240 pages |
Dimensions23.2cm × 16.4cm × 2.2cm |
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive.
There has to be a better way...As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
