Cover art for Content is Currency
Published
Nicholas Brealey, April 2012
ISBN
9781857885736
Format
Softcover, 296 pages
Dimensions
22.9cm × 15.2cm × 2.2cm

Content is Currency Developing Powerful Content for Web and Mobile by

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Content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content means nothing if it's not written well, optimized for search and social media and properly marketed.

Content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. You will learn what types of content best suit your specific business, market, and industry, how key content tactics influence search engine rankings and sales conversion and how to leverage social media to connect with your target market.

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