PublishedLannoo, November 2019 |
ISBN9789401462433 |
FormatHardcover, 200 pages |
Dimensions24cm × 17cm |
Digitalisation has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as a marketeer is changing rapidly, new media have replaced traditional methods of communication (Medium), messages (Message) have to be delivered in a different way, and the steps you take as a marketeer (Method) have changed entirely.
The Marketing Bible for a Digital World puts forward a method for adjusting your marketing strategy to the digital world, and sets you up with all the basic principles of the three new M's of marketing transformation: Medium, Message & Method. AUTHOR: Bert Van Wassenhove is managing partner of the investment fund The CoFoundry and co-founder of THINK with people, an initiative that helps entrepreneurs grow. SELLING POINTS: . Complete guide to attracting customers in a digital world, with a complete overview of all digital media and their uses . Accessible, thorough and completely up to date 15 colour, 25 b/w illustrations
