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Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E ...
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good ...
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives ...
In Agile Selling, you'll discover numerous strategies to help you become an overnight sales expert, slashing your path to proficiency. Jill Konrath's fresh ...
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now-especially for strategists looking to cultivate influence among target ...
The ultimate e-commerce success story-a powerful new growth model for small business start-ups and grassroots entrepreneurs
One of the world's fastest growing Internet companies ...
Freshly updated with new information, screenshots, and resources, this third edition of The Power Formula for LinkedIn Success is a valuable expansion of the guide ...
The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy ...
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you ...
You built a business for yourself with a goal to reach new heights of success and earn a sustainable high income. However, the most important ...
InWe Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving ...
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers ...
Master these top-performing sales skills to dominate the marketplace
Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your ...
The long-awaited sequel to the bestselling sales classic The Challenger Sale
The Challenger Sale team are back and this time they reveal something even more ...