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Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to ...
A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations-and your career-forward
In Everyday Business Storytelling: Create, Simplify, and Adapt A ...
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco ...
This book shows you how to build a customer-oriented corporate culture. Turn your rough diamond into a beautiful shiny jewel. Many companies have the intention ...
You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell...
This book contains the playbooks ...
In Why Now? Michael Humblet teaches you how to create the right pitch to maximise your impact and speed up the conversion of prospects into ...
Develop and refine your comprehensive online marketing plan
With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for ...
Pump up your business with the latest, greatest marketing techniques
This updated edition of Marketing for Dummies will walk you through the latest marketing technologies ...
Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for ...
In an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can't keep up with. And rightly so. Tesla ...
Don't simply show your data-tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively ...
Self-Promotion Without Social Media reveals how creatives and solo business owners from all industries can increase their visibility, attract clients and market their work, without ...
This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this ...
A powerful, innovative, and proven-effective sales method that disrupts the one-size-fits-all approach that has dominated the field for too long
The world of sales has ...
Your first step to understanding what the metaverse is all about
You've probably heard that the metaverse-a word that seemingly went from nonexistent to ...