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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.
'The most ...
"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my ...
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than ...
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned series is a perfect resource for students, recent graduates, general ...
An ad tech exec at Hearst reveals the next generation of marketing-and provides the insight you need to use it to beat the competition
The ...
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ...
Great copywriting just got easier
It's strange to think that there was a time when only the privileged few could read or write. The ...
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives ...
When we can say anything to anyone anywhere all the time, how are we supposed to know what to say now, or next, or never ...
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to ...
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations ...
Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by ...
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current ...
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives ...