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A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations-and your career-forward
In Everyday Business Storytelling: Create, Simplify, and Adapt A ...
Igniting business growth through UX
In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing ...
Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a ...
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising ...