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Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using ...
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product ...
The Inclusion Imperative showcases the inspiring commitment to inclusion the London Olympic and Paralympic Games' organizing committee espoused, and details the techniques and frameworks that ...
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current ...
This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come ...
The Ninth Edition of Human Resource Management: Gaining a Competitive Advantage was developed to teach students how to face and meet a variety of challenges ...
Since the release of the first edition of How to Invest in Property through Self Managed Super this investment strategy has increased in popularity. So ...
WINNER, Business: Personal Finance/Investing, 2015 USA Best Book Awards
FINALIST, Business: Reference, 2015 USA Best Book Awards
Investor Behavior provides readers with a comprehensive ...
Prepare for success in international finance with this best-selling book's effective presentation of in-depth theory and practical applications. INTERNATIONAL FINANCIAL MANAGEMENT 12E builds on ...
Additional information and teaching resources to support this text are available from www.mhhe.com/lewickinegotiation
Negotiation is a critical skill needed for effective management ...
A Wall Street Journal bestseller, Conscious Capitalism-now in trade paperback-offers a new blueprint for business, showing how some of today's most successful companies create ...
How to execute win-win negotiations every time, in business and in life Negotiating Success provides expert guidance on how to improve strategies and outcomes in ...
In today's data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is ...