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The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust.
In the years ...
Do you remember being "in the trenches" as a salesperson? What did you think of your sales manager? If you're like many front-line sellers ...
You make the right calls all day, you deliver your pitches flawlessly, and you donate to every one of your potential client's kid's ...
This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Principles of Marketing shows ...
Designed for first-year students, Elliott's Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title ...
Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers-and seal the deal faster.
What does a ...
Master cold-calling and eliminate rejection forever
In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and ...
How the Quantitative Revolution of analytics, "big data," and
marketing automation are transforming marketing
Marketing is going through a fundamental transformation.
Technology, "big data" and ...
A guide to successful community moderation exploring everything from the trenches of Reddit to your neighborhood Facebook page.
Don't read the comments. Old advice ...
From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic ...
'For everyone who wants to build their online presence, the RIGHT way!' - Julie Montagu, wellness guru and author of Recharge
The inspirational new book from ...
The best way to get ahead in sales is by developing the critical soft skills that will enable you not just survive but thrive.
Chronic ...
Music and Entertainment Marketing takes a close look at the complexities of bringing an artist's work to their audience. This practical guide will help ...
The quickest way to get your business back on track in these COVID-19 times is to make it more visible online in the digital world ...
A lively and practical guide to selling anything
'Ryan is not only charming and hilarious, he could sell milk to a cow. This book is ...