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Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses ...
This book includes the Foreword by renowned marketing guru. Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging ...
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital ...
Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with ...
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his ...
2020 celebrates the 10 year anniversary of How Brands Grow with over 100,000 copies sold.Voted AdAge's Most-Recommended Marketing Book of the Summer ...
Offering an insider s view of the inner workings of the luxury world, The Luxury Alchemist is the ultimate guide for anyone aspiring to create ...
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term ...
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't ...