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Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to ...
Create a strong brand DNA-and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they ...
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding ...
Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly ...
"The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and ...
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler ...