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A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are ...
Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who ...
Account-Based Marketing is changing the discipline of marketing-Why?
Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the ...
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give ...
Looking for a competitive advantage that will set you apart from your colleagues and competition and take your sales game to the next level? Learn ...
Strategies and concepts for mission-based fundraising
From the world's first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on ...
Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver ...
The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get ...
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work ...
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch ...
Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by ...
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to ...
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current ...
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice ...