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Looking to upgrade your PR practices Look no further. Bloggers, influencers, citizen journalists...today's news landscape is crowded and constantly changing. As a PR ...
WINNER: American Book Fest Best Book Award 2020 - Communications/Public Relations
WINNER: NYC Big Book Award 2020 - Marketing and Public Relations
Saying sorry is in ...
Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's ...
Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 ...
Getting good PR is easier-and cheaper-than you think! If you want to get media attention, you don't need to spend a dime-and you definitely ...
Your straightforward guide for planning and running an event
Whether you want to break into this burgeoning industry, or you simply need to plan an ...
In a fast-moving world that feeds on a 24-hour news cycle and spreads outrage like a virus, one wrong decision - or one bad tweet - can ...
The Freelancer's Guide to Corporate Event Design is the only book that will get the reader up to speed on the ever-changing and growing ...
The digital era's new consumer demands a new approach to PR
Inbound PR is the handbook that can transform your agency's business. Today ...
A modern-day must. This is your essential guide to understanding the media and how to use it to get publicity. Full of proven, practical advice ...
Dealing with the media is a tough gig. You get just one chance to nail your message and grow your reputation - or damage it, potentially ...
Nobody can sell your idea to the media better than you! If you've ever needed to garner media attention for a product, a project ...