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Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mix, a totally new way of ...
Grow revenue by leveraging behavioral marketing during your next campaign
Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create ...
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition ...
Why do buyers make the decisions they do, and how can marketers influence these decisions? Now in its second edition, Buyer Behaviour: Implications for Marketing ...
Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace Why do some musicians grow as popular as ...
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.
By ...
Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a ...
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos ...
Make community building your ultimate business growth strategy
In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and ...
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory ...
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization
If you understand why people buy, you ...
In this groundbreaking book Phil Barden reveals what decision science explains about people?s purchase behaviour, and specifically demonstrates its value to marketing.
He shares ...
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when ...