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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice ...
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business ...
Learn how the disruptive AI chatbot is going to change school, work, and beyond
ChatGPT For Dummies demystifies the artificial intelligence tool that can answer ...
The essential guide to using AI in your everyday life
The ChatGPT Revolution is the ultimate quick-start guide to unlocking the power of AI tool ...
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and ...
What's in this book? Open this book and you will...- Compose great copy - Engage your audience - Convince and persuade - Build brilliant sales Learn the ...
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease ...
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco ...
If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident ...
In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this ...
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more ...
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like ...
Develop and implement an effective content strategy tailored to your business's needs
Inbound Content is a step-by-step manual for attracting the right people, turning ...