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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations ...
WINNER: American Book Fest Best Book Award 2020 - Communications/Public Relations
WINNER: NYC Big Book Award 2020 - Marketing and Public Relations
Saying sorry is in ...
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing ...
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a ...
Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the ...
A well-designed, easy-to-navigate website is useless if no one can find it. In this book, four experts help you optimize your site for search engine ...
From the bestselling author of Enchantment, a no-nonsense guide to becoming a social media superstar.
Whether you're promoting a business, a product, or yourself ...
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ...and tapping into these online communities has ...
Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money ...
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business ...
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more ...
The essential blueprint for turning customers into subscribers
The lifeblood of your business is repeat customers. But customers can be fickle and competitors are ruthless ...
The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B ...
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged ...