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Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of ...
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of ...
With Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along ...
Boost sales results by zeroing in on the metrics that matter most
"Sales may be an art, but sales management is a science. Cracking the ...
Microsoft(R) Dynamics CRM 2011 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, managing, and securing the newest version of Dynamics CRM. Authored by ...
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING ...
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these ...
The Freelancer's Guide to Corporate Event Design is the only book that will get the reader up to speed on the ever-changing and growing ...
Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing ...
This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by ...
The fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest ...
It's the goal of every salesperson: gettingaccess to senior client executives-theC-Level decision makers responsiblefor approving top-dollar deals. Selling to theC-Suite is the first book ...
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler ...
Voluntary, arts, housing and campaigning organisations, and other professional groups are all part of Australia's expanding 'third sector' - non-profit-making organisations that are motivated by ...
Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're ...