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Your first step to understanding what the metaverse is all about
You've probably heard that the metaverse-a word that seemingly went from nonexistent to ...
Igniting business growth through UX
In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing ...
Get search engines to rank your site as the No. 1 result with help from this comprehensive resource What's the best hiding place in ...
Create a strong brand DNA-and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they ...
Strategies and concepts for mission-based fundraising
From the world's first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on ...
Trend reports have consistently highlighted the increasing popularity of web videos. More and more people access videos on YouTube, Instagram, and TikTok, and participate in ...
For undergraduate and graduate courses in marketing management The gold standard for today's marketing management student
The world of marketing is changing every day ...
Brand yourself like a pro on LinkedIn
LinkedIn multiplies what you know by the power of who you know to deliver the number one social ...
Marketing 3e brings marketing fundamentals in line with new marketing realities.
The third edition is designed to show students how organisations can create, deliver and ...
Put your best brand story in front of 1+ billion users!
One of the most energetically social of the major social media platforms, Instagram has ...
New Customers Are Waiting...Find Them On Facebook
Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage ...
Add your voice to the podcasting revolution!
The world is tuning into podcasts in larger and larger numbers. When you're ready to add your ...
Buzzfeeed News Senior Reporter Lam Thuy Vo explains how to get, process, and analyze data from the social web in meaningful ways with the Python ...
Create a YouTube channel that draws subscribers with top-notch content
YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies ...
Winner of the TAA 2017 Textbook Excellence Award
"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media ...