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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you ...
Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always ...
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, expert Colleen Jones argues that in the age ...
"Influencers are like a match in a hearth. You can't get the fire to start without them (unless you can afford to use more ...
The global, go-to guide that started the Value Selling Revolution-now updated for today's market
br>"Value" is about more than just price. Good salespeople ...
Add Facebook to your marketing plan-and watch your sales grow
With 2 billion monthly active users across the world, Facebook has evolved into a community ...
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful ...
Customer EXperience (CEX) is hot! Nowadays, it s getting increasingly hard for companies to be distinctive through the products they offer. So it is key ...
Leverage the power of Instagram to promote your brand
Instagram is the photo- and video-sharing app used by millions across the globe. More than just ...
Phase 3 of digitalisation has started. A phase of artificial intelligence has revolutionised the buying behavior of customers: collecting information, the buying process and customer ...
Effective marketing is essential for small business success. Marketing, simply defined, is 'giving people what they want profitably'. This means designing a business offer that ...
TODAY'S STUDENTS - TOMORROW'S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic ...
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance
Andy ...
Marketing 2e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes ...
This product displayed is the 7th Edition. We have a new edition available. Click here for further details. Please note that you should always check ...