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" Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping ...
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies ...
The All-New, Up-to-the-Minute Guide to Facebook(R) Marketing: Better Techniques, Better Results! In this completely revised book, top Facebook marketer Justin R. Levy shows how ...
"How Can I Profit from YouTube(R)?" Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were ...
Use Social and Viral Technologies to Supercharge your Customer Service! Using social media, you can deliver amazing customer service-and generate an army of fans who ...
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising ...
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in ...
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in ...
Leverage your online influence with this fun and friendly guide to Klout! Klout measures your online influence on a scale of 1 to 100 by ...
Getting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable ...
Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even ...
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding ...
Conquer the unique challenges of driving social media success within a large company From the social media director who built successful programs at both GM ...
Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company's Facebook page? Or ...
Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for com-panies to know ...