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2020 celebrates the 10 year anniversary of How Brands Grow with over 100,000 copies sold.Voted AdAge's Most-Recommended Marketing Book of the Summer ...
Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think ...
Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than ...
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake ...
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail ...
This new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. It also offers the reader a ...
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his ...
A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale Everyone knows that the best ...
Spread your message instantly and easily - even on a shoestring budget. "In a world that seems to be overpopulated with social media experts, Heather is ...
The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in ...
A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing!
"They" say email is dead. Baloney! 94% of Americans use email. Passionate social ...
Do you know exactly what people do when they use your website, web app, or mobile app? Or how much your app contributes to the ...
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more ...