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Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ...
Turn data into revenue in the B2B marketing sphere
The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework ...
Grow your business with the right connections.
It's easy to feel like networking is a waste of time, energy, or money - but that just ...
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing ...
Effective marketing is essential for small business success. Marketing, simply defined, is 'giving people what they want profitably'. This means designing a business offer that ...
TODAY'S STUDENTS - TOMORROW'S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic ...
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance
Andy ...
Marketing 2e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes ...
Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.
In the past, companies found success with ...
Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment ...
Bestselling authors Joe Pulizzi and Robert Rose deliver the marketing model business leaders have been longing for-one that actually generates revenue
The most innovative companies ...
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing ...
Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things ...
Michael E. Porter's 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to ...
Theodore Levitt's 1960 article "Marketing Myopia" is a business classic that earned its author the nickname "the father of modern marketing". It is also ...