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Direct marketing just got easier
Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both ...
Networking just got easier
Networking is a word that is firmly embedded in our vocabulary. It is not unusual to hear the word used to ...
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy ...
Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing ...
The most researched, documented, and comprehensive manifesto on experiential marketing.
As customers take control over what, when, why, and how they buy products and services ...
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with ...
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on ...
Named one of the "Most Important Books of 2016" by Inc.
A Forbes 2016 "Must Read Business Book"
Named a "Book Retailers Should Read in ...
The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy ...
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you ...
You built a business for yourself with a goal to reach new heights of success and earn a sustainable high income. However, the most important ...
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers ...
InWe Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving ...
Don't chase business?bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive ...
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering ...