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This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Principles of Marketing shows ...
Hack your business growth the scientific way
Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get ...
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Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to ...
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Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & ...
Digitalisation has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as ...
What's the one critical networking skill that can make or break your career?
Your ability to Get the Meeting!
Hall-of-Fame-nominated marketer and Wall Street ...
The bestselling blogging book-updated in a new edition!
Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you ...
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than ...
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and ...
Advice from a YouTube insider on how to creative effective campaigns
YouTube is the top destination for online video. With over a billion viewers around ...
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to ...
In the past decades, the field of marketing has moved through five models in rapid succession, with each of these models resulting from the available ...